The Al Bairre Overhaul – Logo, press kit and styling

Posted on May 14, 2013

The Brand Boutique has been working closely with client Al Bairre, one of Cape Town’s hottest upcoming symphonic indie rock bands.

Having recently celebrated their first birthday, the band has had a stellar year, complete with a few high profile festival performances under their belt. Their debut at Synergy, Splashy Fen, The Flamjangled Tea Party and Utopia Music Festival saw their fan base increase exponentially, and with a few new hit tracks just launched, the rest of 2013 doesn’t look too shabby. With a South African tour on the cards for the end of 2013, Al Bairre commissioned The Brand Boutique to develop and overhaul their brand, style, look and feel so that they can compete comfortably with the best in the business.

First up, and thanks to our very talented stylist, Chiara, the band underwent a complete overhaul, from hair to wardrobe (including a new pair of custom made brogues for Kyle, the lead guitarist), resulting in a fabulous overall look. Liesbet of Van Capellan jewellery (definitely one to watch out for) also very kindly made each band member a personalized ring with their favourite lyrics engraved on each one, that has already sparked a frenzied interest amongst fans keen on their own Al Bairre rings.

The Brand Boutique then coordinated a photoshoot for the band alongside Chiara, and photographer Marcos Cruz, well-known for his epic images of Kerry McGregor’s underwear range, Fondle. Together they created some fantastic shots, to be used in the bands PR and press kit.

Final steps in the overhaul of Al Bairre include their logo and press kit design which is close to completion, being handled by Jana & Koos, one of Joburg’s hottest design studios that take concept and design to a new level. Here’s a sneak peak of the photoshoot with the logo and press kit to follow soon.

Al Bairre Photoshoot Al Bairre Photoshoot