Website and brand overhaul for Isabelina

Posted on Jan 17, 2016

When we first started working with Isabelina, we were thrilled to have a blank canvas at our fingertips so to speak, and since then we have created and managed their Facebook, Twitter, Pinterest and Instagram profiles. We have also had them profiled in some of South Africa’s top lifestyle and decor magazines.

Which is why the next two big projects for the brand included an all-important new website and a brand rejuvenation.  Isabelina currently has five stores based in Cape Town, George and Johannesburg, with two more stores opening up within the next six months in Johannesburg. Needless to say, they are making their mark in the South African retail space as the leading authority on luxury décor, lighting, furniture and gifting, always at the forefront of the latest trends from around the world. This new era for the brand needed to be reflected online.

The logo brief was to retain the pink “b” which is synonymous with the Isabelina brand yet to modernise the look and feel. So we did away with the old…

Old Isabelina logo








And we introduced the new. We also added in a textured background to use on the website and in various printed stationery and in-store posters or sale material.

New Isabelina logo








We incorporated the black petal texture into Isabelina’s new website, where one can find most of the Isabelina collections. The new site is also home to Judith’s blog where she shares her design inspiration, décor tips and new products in-store. All content, copy and blog posts are managed, coordinated and written by The Brand Boutique. Watch this space as we continue taking brands into the digital space.

Isabelina website home page




















Isabelina - Soft Furnishings Isabelina new website Isabelina Blog