Al Bairre – Symphonic Rock Band

Founded in 2012, Al Bairre is one of South Africa's newest bands to hit the gig circuit, drawing influence from bands such as Arcade Fire, Ra Ra Riot, and Vampire Weekend. Their goal was to take an indie band and turn it into an “ice cream of orchestral sounds”, and a mere 10 months after launching, they are certainly doing just this whilst making waves in the SA music scene.

With their popularity growing and a tour to Joburg on the horizon, Al Bairre needed to seriously consider their publicity tactics to take their image and music to a new level. The Brand Boutique came on board to assist them with their pre publicity before their tour, with the specific goal of garnering radio interviews and exposure in online and print media.

The Brand Boutique has achieved much success in a short space of time, specifically with creating awareness on all the top radio stations and being playlisted on stations like TUKS FM, UJ FM as well as the more mainstream broadcasters like 5fm, a great start to a stellar tour schedule.

Since taking to stages across the greater Cape region, Al Bairre has played numerous successful shows alongside great acts such as Holliday Murray, Beach Party, LA.VI, Grassy Spark and Matthew Mole. During this time, Al Bairre also released their self-recorded When I Was Tall EP. The independent release was very well received not only locally but also internationally with tracks being play listed by Sydney University Radio, as well as being featured on Vodafone’s London Fashion Week video.

Visit Al Bairre's band page

Al Bairre