Since launching in 2009, with four stores in the Western Cape, including the V&A Waterfront and Cavendish Square, and a new emporium at the Design Quarter Johannesburg, Isabelina has established itself as one of South Africa’s leading authorities on décor, lighting, furniture and gifting, always at the forefront of the latest trends from around the world.

Founded and managed by Judith and Francis Matthews, who do their own buying, designing and merchandising, the brand has grown from strength to strength. With over 20 years in the industry, the couple has a keen eye for spotting upcoming trends, classic collections, and must have gift items, which they translate into beautifully designed and well-crafted bespoke pieces for their stores.

The Brand Boutique has been a huge fan of this brand for many years, so we are thrilled to have taken Isabelina on as a client. Our main responsibilities for Isabelina are to improve their social media platforms, to create credible and interesting content for the brand across all platforms and to gain traction within consumer markets through strategic PR placements in relevant media.

Visit Isabelina's website

Isabelina DecorIsabelina JHB launch August 2014 3 Isabelina JHB launch August 2014 12 Isabelina JHB launch August 2014 44