Smileys At Home

Smileys At Home is South Africa’s premium chandelier, lighting and home décor specialist, with showrooms in Cape Town and Gauteng. The Brand Boutique manages this iconic South African brand’s PR together with their full marketing strategy and implementation. This includes comprehensive media liaison with South Africa’s top lifestyle and décor publications, coordination of advertising for below- and above-the-line media as well as their web and digital strategy.

The Brand Boutique is currently in the process of designing and developing an online retail platform for Smileys At Home, a definitive highlight in the future of their business model, making their eclectic range of home décor available for purchase online. This rollout comes in the wake of The Brand Boutique launching the brand into the Johannesburg market with a lavish launch cocktail function gaining extensive media coverage and putting Smileys At Home firmly on the Gauteng décor and design map.

Visit the Smileys At Home website