Yankee Candle

Yankee Candle, The World’s Best Loved Candle, offers the world's largest and most compelling selection of candle and home fragrance scents with over 150 fragrances in their Floral, Fruit, Food & Spice, Fresh and Festive ranges.

With its vision to be South Africa’s best loved candle, The Brand Boutique was honoured to be chosen as their PR and marketing partner to continue with the launch of Yankee Candle into the South Africa market.

Being a fairly new product to our shores it was imperative that a two-pronged approach was strategized – firstly to encourage consumer demand of the product and secondly to promote the product to new retailers. The Brand Boutique manages both these aspects, making sure all relevant media are kept abreast of new fragrances and products as well as strategizing from a retail and distribution point of view.

With the PR exposure measured and weighed throughout the world across all media, The Brand Boutique was delighted to learn that the South Africa Yankee Candle exposure at the beginning of 2012 was the most prominent than any other country stocking the brand.

The response to Yankee Candle in South Africa has been phenomenal and The Brand Boutique looks forward to continued success with the brand.

Visit Yankee Candle @ the Smileys At Home website